Wen-Jay Ying photo

Wen-Jay Ying


Wen-Jay Ying is the founder and CEO of Local Roots NYC which inspires a new home cooking culture through local food and community. Their 23 subscription-based produce markets offer local and sustainable products; everything from veggies, meat, pasta, a zero food waste option and more. This female operated small business supports over 10 local farms and feeds over 750 NYC households each week. Local Root NYC is turning grocery shopping from an errand into a social event by having markets located in bars, offices and hospitals. A farm to institution partnership with NYULangone Health brings locally sourced produce every week to a lunch menu at one of the most prestigious health care facilities in the country. Ying was awarded Entrepreneur of the Year by Former Mayor Bloomberg and named NY1's New Yorker of The Week. She is an alumni of The Good Work Institute and speaks at the International Culinary Center Farm to Table School on local agriculture. She was a special guest invited to attend the 50th year anniversary UN Global Goals Gala due to her work in the field of sustainability and agriculture and has presented local food system models to Chinese delegates at the Mayor's office.


Wen-Jay believes a deep connection with our food and agriculture is imperative to strengthen relationships with our culture, society, environment, politics, and world.  She's also got a cute corgi and learned her business skills from playing frequently in the DIY music scene in BK.